| Scot Bastian Ph.D. |
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 A few weeks ago I blogged about a new word, along with some other interesting words, that I coined, newsvertising. Well, interestingly, John Oliver has had some commentary on the concept, which he calls "native advertising." I still like my term better, but I have to admit that his take on the concept is pretty dang funny.
1 Comment
8/11/2014 12:14:15 am
I think this tendency has a benefit especially in a climate of polarized media where the published news is slanted and selected so as to please their subscribers. How else could Chevron get its views across clearly in a publication such as the New York Times? It solves a multitude of problems at once: The NYTimes does not alienate it's audience. Chevron gets its views made. The business model supports continuing news, as always. Leave a Reply. |
AuthorScot Bastian Ph.D. is a scientist and artist who lives in Seattle WA. Archives
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